Tell the story of other companies

Startups are the future, already so common the word itself is a bit cliché and stigmatized. Making companies that generate new business and leverage new technology is so common it should be taught in all business schools, and encouraged from a young age.

But that’s still so far off.

Many learnings will not be taught, young founders will have figure it out for themselves.  So it makes sense then to teach people early on, in a simple format, some of the bigger more dangerous lessons. Not necessarily for avoidance, fear of failure without context can be just as dangerous, but for awareness. Some decisions will destroy companies: pivoting too late, building technology the wrong way, investing resources on the wrong customer; all of these can create an end with no value remaining except the knowledge itself. But if this knowledge is available, other companies can use it and benefit from it.

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